Monday, March 26, 2007

Brain logs subliminal images

Subliminal images register in the brain, UK researchers report. Keep in mind that while it was banned in the UK, it's still legal in the United States.

from the BBC:

Dr Bahador Bahrami, UCL Institute of Cognitive Neuroscience, said: "What's interesting here is that your brain does log things that you aren't even aware of and can't ever become aware of.
"The brain is open to what's around it. So if there is 'spare capacity', in terms of attention, the brain will allocate that resource to subliminal activity.
"These findings point to the sort of impact that subliminal advertising may have on the brain.
"What this study doesn't address is whether this would then influence you to go out and buy a product."
Dr Bahrami is set to carry out more research to evaluate the further impact of subliminal words and images.

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I'm Troy Doney. I'm on the internet. I'm the writer of the blog "Off the Reservation" at New West. I also write a blog at Reznet. My personal blog is Man Bites Dog. I post my pictures at Flickr and I write short sentences at Twitter.